As a Senior Interaction Designer at Wrike, I worked on the website and marketing experience: page design, customer journeys, UX interviews and A/B tests. I collaborated with marketing operations and analytics to understand visitor behaviour and identify improvements across the web experience.
CJM, Mock-ups, website design, banner design, design system, UX interviews
2020 – 2022
Interaction example designed for the Wrike website
During my tenure at Wrike, one of my key projects was the creation of a Customer Journey Map. This tool enabled the team to gain a deeper understanding of user interaction points and to devise targeted improvements.
I started with developing personas based on the marketing research conducted by our team, which helped define the typical user profiles visiting all the main pages of our website. This process was instrumental in enhancing our comprehension of user needs and allowed us to develop customized solutions for each user type.
I mapped website touchpoints using data from the analytics team. The journey map connected visitor needs with page-level behaviour and helped us identify where to test changes. I also worked on A/B tests to evaluate variants of the website experience.
I participated in roughly 60-minute interviews combining a five-second test, product-comprehension questions, think-aloud browsing and task-based exercises. We recorded observations, grouped them into recurring themes and used them to identify improvements to the website experience.
My time at Wrike was filled with a variety of tasks that allowed me to assume multiple roles as a Senior Designer. I had the opportunity to enhance my skills in building SAAS websites and banners, creating and maintaining design systems, and conducting various UX research projects. All with the user in mind.
