Premier One is - a movies and tv shows hosting website created by Gazprom Media as a website, TV app for Android and Apple TV and phone app.
As the main result of this research kids profiles with parental controls were launched that helped to distinguish content between 1-15 years users and mature users. The rest of the research was used later in various decision making by product owner.
Analysis, User Flows, Personas, Competitor analysis, Informational Architecture, Mind Map
Project already existed before but had a lack of design direction besides branding. As a designer I worked on this project to improve existing user flows and did a research to understand points of improvement. But focus of this research went beyond that. In this work I helped the company to establish UX research that hasn't done before and the analytics that was used before was never applied to design itself.
By comparing certain features in competitors products, I found ways to make it better for the next version.
This way, we're not just changing things; we're making changes that matter to our users and will help our product stand out.
So, by focusing on these features, we're planning for the future. We're not just thinking about quick fixes but improvements that will keep making the product better and better for everyone.
Furthermore I created personas based on data from analytics, which are like profiles of our average users, to understand them better. This showed us something new: our product didn't really have things for kids. So, we saw we need to include stuff that younger people would like too. This is important for making Premier One friendly and fun for everyone, no matter their age.
Developing customer journey map for our product was crucial as it outlined the specific steps users take when they interact with our offering, spotlighting key areas for improvement.
This map detailed the user's journey from start to finish, helping us identify and understand critical engagement points and potential hurdles they might face.
The insights gained were not only vital in enhancing the current user experience by making our product more intuitive but also instrumental in fostering an ongoing improvement mindset within our team, ensuring the product continuously evolves to meet user needs and preferences effectively.
Next step was generating a product mind map to gain a deeper comprehension of the various touchpoints within the product. Additionally, this exercise facilitated the identification of areas that require attention for future development and shed light on the way in which a dedicated user engages with Premier One.
To really get how people use our app, I made up nine common situations that show us the different ways users might interact with it. These stories helped us put ourselves in our users' shoes, see what they need, and find out any problems they might run into.
This way, we could better feel what our users go through, guess what they'd want, and spot where they might have troubles. It also helped our team talk over plans with the user in mind.
These clues are key for making our app better, making sure it does what users need and makes using it easier and more enjoyable.
The final design for kids' profiles in the app allows the choice between different avatars and the option to input a nickname. The screenshots are from the 2023 version of the app, but it's important to note that the initial research took place in 2019. I must clarify that the illustrations for the avatars and the background image are not my work.
One major breakthrough from the research was the creation of special profiles for kids with added parental controls. This important feature ensured that children between the ages of 1 and 15 had access only to appropriate content, while it distinguished their viewing materials from those of older users.
It was also instrumental in distinguishing content for viewers over 16 from what parents typically watch, creating a more tailored experience for each group.
Additionally, this research was a valuable asset to the team leader in charge of the product, providing critical insights that influenced many smaller yet significant product decisions in the future. The comprehensive data not only guided immediate changes but also shaped the strategy for ongoing product enhancements, reflecting a deep understanding of diverse user needs.