Finotive Funding is a proprietary trading firm: traders buy an evaluation challenge, pass two stages and trade the firm’s capital with a profit split. As the only product designer, I worked directly with the CTO and CEO. I owned design across the trader dashboard, risk tooling and growth flows, from written specifications to developer handoff.
Sole product designer, working with the CEO and CTO. UX flows, risk tooling, UI, component system, prototyping and developer handoff.
2025
The platform was shipping features faster than the interface could explain them. The main challenge was rule transparency: funded traders must follow daily and maximum drawdown limits and stop-loss requirements. Breaking a rule can cost them the account. The dashboard needed to make risk visible before a violation, with clear status and warnings.
The most complex module: a tool for sizing positions against the account's risk budget — placement and distance modes, validation warnings tied to minimum stop-loss rules. The flow went through four major iterations as requirements sharpened; part of my job was keeping each round consistent with the platform's risk logic while the product direction was still moving.
I designed the referral flow for both sides of the program: referrers track invitees and reward status, while invited traders see their own progress. The referral landing page introduces the referrer and explains the benefits before sign-up.
I inherited a partial library and extended it into a consistent component system. Reusable cards for risk, news and accounts helped me keep the interface consistent while working as the only designer.
Everything I designed shipped to production; the redesigned platform launched in May 2025. (Finotive has since evolved the design further, shown here is my 2025 work.)
