Finotive Funding is a proprietary trading firm: traders buy an evaluation challenge, pass two stages, and trade the firm's capital with a profit split. I was the only product designer, working directly with the CTO and CEO owning design across the trader dashboard, risk tooling, and growth flows, from written specs to developer handoff.
Work with CTO/CEO, Mock-ups, Final design, Design system, Prototype, Banners
2025
The platform was shipping features faster than the interface could explain them. The sharpest pain was rule transparency: funded traders operate under strict risk rules like kdaily drawdown, max drawdown, stop-loss requirements and breaking them costs the account. Traders often didn't realise they were approaching a violation until it had already happened. The result: frustration, support load, lost trust.
The most complex module: a tool for sizing positions against the account's risk budget — placement and distance modes, validation warnings tied to minimum stop-loss rules. The flow went through four major iterations as requirements sharpened; part of my job was keeping each round consistent with the platform's risk logic while the product direction was still moving.
To fully cover user needs it was necessary to create mobile version of the website. As a bonus the dark version of the website was created which is important addition nowadays when everything has a dark version of the app.
Inherited a partial library from a previous designer and extended it into a consistent component system cards as the core building block (risk, news, account) keeping a one-designer operation fast without visual drift.
Everything I designed shipped to production; the redesigned platform launched in May 2025. (Finotive has since evolved the design further, shown here is my 2025 work.)
